Louise Wendelbo Pedersen is a client director at Geelmyuden Kiese Denmark. She has seven years of experience in corporate communication, but her main area of expertise is consumer and lifestyle communication. Present and previous clients include Clarion Hotel, Secret Escapes, Google, Synoptik, L’Oréal, Fiskars, Arla, Lidl, Triumph, Geberit, Oras, Reckitt Benckiser and Jacobs Douwe Egberts. From January to December 2017 and February to May 2018 Louise was the acting press officer for Google Denmark. Louise’s core competence is to develop and execute effective PR and branding campaigns for commercial clients. The primary tools include analysis, strategic planning, issues management, campaign development, project management and media relations. Also, Louise is a strong copywriter. She is particularly talented when it comes to targeting and framing messages to ensure impact with various consumers groups and has a good understanding of how influencers such as bloggers, vloggers and Instagrammers can be engaged in commercial campaigns to build brand, drive sales and change attitudes within matching target groups. Louise has a MA in Corporate Communication from Aarhus School of Business and has previously worked as a communications consultant at Kragelund Kommunikation working with both public and commercial clients.