Nicklas Storeng Smelror is a senior advisor at Geelmuyden Kiese Norway. He has more than ten years experience from the Norwegian media industry, primarily heading news divisions in TV 2 Norway. As a leading figure in TV 2, Nicklas was responsible for online- and social media content, as well as large digital projects. He is also thoroughly experienced in televised news. This leaves him with a constantly updated understanding of the Norwegian consumer – reachable through an array of platforms. These qualities convert to valuable commercial competence and ethical awareness.