Anders Berg is Planner in the Swedish Office. He has worked in communication industry for over 20 years. Anders has an extensive experience in creating successful communication strategies and campaigns through an insight driven approach. He is well versed in all stages of the strategy process, from defining the problem, developing the right type of research to extracting valuable insight, and structuring them to form the foundations of the strategic approach, concepts and activities. He also very interested in evaluation and how to measure the effect of the communication efforts. Anders is also very interested in using digital social media data to achieve a data-driven approach to solving different communication challenges. He is certified in Google Analytics, Google Adwords and have a keen interest in the possibilities of advanced analytics and data visualization.