Facts on the table


Norwegian seafood is in demand worldwide. Revenue increases by the year, passing 90 billion in 2016. Yet, confidence in the aquaculture industry has never been lower.

When explaining how to feed the ever-larger population of the future, the UN has pointed to Norway. Norway will not only be exporting seafood, but also its technology and expertise, so that elsewhere in the world populations can learn how Norwegian fishery- and aquaculture companies develop sustainable solutions for its operations.

Sustainable fishery- and aquaculture operation is becoming increasingly important when faced with a growing number of people worldwide that use seafood as their main source of nutrition. Sintef, a Norwegian research center and think-tank, points out that fisheries and aquaculture is the most climate-friendly way of producing food.

In Norway, and in other parts of the world, consumers make increasingly higher demands on how their food is produced. It’s about animal welfare of the fish, emissions and discharges into the sea and surrounding areas, social and societal effects – not to mention that the fish must be safe and healthy to eat.

Simultaneously, the bureaucracy is increasingly harder to navigate. And the system becomes ever more complicated as more regulations and restrictions are introduced. Competition within the fisheries and aquaculture industry is toughening, and due to political demands the actors within the industry have an ever-smaller leeway of action.

There are several things that affect the level of confidence that people have in the Norwegian fishery and aquaculture industry. Whether it is lack of political support, serious incidents within the industry related to operation, industry actors who choose not share information or comment in the media, and the ongoing debates. Yet, confidence is also boosted due to the positive things that emerge from public discussions, like the innovative and a solution-minded operation of the Norwegian fishery- and aquaculture industry. Confidence also is renewed when stories emerge about bureaucrats that determine the framework conditions for industry operation, politicians that designate locations for aquaculture operation, and not least encouraging numbers from those who sell the products.

However, while much has become more transparent, it has become even more difficult to navigate the bureaucracy.

When you run an aquaculture company or a fishery, it is essential to understand how to find your way in the bureaucratic jungle. Who decides? What are the consequences of new regulation for my business? Whether you want to improve your market conditions, acquire new technology, or sell an innovative app you must know the system and understand who your key stakeholders are.


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