Development of a strategy and a detailed plan for WHY and HOW to leverage AI in communication and marketing both in the short and long term. 

Harnessing the potential of AI in communication and marketing requires a strategic approach. It demands methods and processes tailored to the unique needs and challenges of the communication and marketing departments. 

By employing our strategic framework for generative AI, we concentrate on the impact generative AI can have on the company and the department. The strategy sets a clear direction and aids in defining a future operating model, formulating AI policies, and initiating, qualifying, and understanding the financial consequences, as well as the potential. 

This strategic work helps build compelling arguments for change. 

We then use a “backcasting approach” to identify the most effective starting point that can deliver short-term gains for your company and create a comprehensive plan for implementing AI in everyday operations. 

This strategic framework ensures that your focus is on the most profitable AI initiatives – that investments are prioritized efficiently, and that the business reasons for implementing AI are clear and convincing. 

Our AI Adaptation Strategy Framework is specially tailored to empower communication and marketing departments to harness the power of AI, optimize operations, and enhance effectiveness. 

Why is GK your best partner on your AI journey? 

• We are professionals in communication and marketing. We work daily with all aspects of communication. PR, PA, content, campaigns, crises… everything can be improved and streamlined with AI.  

• We understand your challenges, your world, and your industry. We have a multitude of internal industry and subject matter experts in everything from finance, energy, public sector to organizations and non-profits.  
• We are experts in transformative digital strategy. Our offering in digital strategy is built on extensive experience in consulting on transformative digital strategy at the executive level.  
• We have developed a strategic framework and methodology. Our framework is based on best practices but is customized to implement AI in communication and marketing functions. This includes a ready-made map with more than 100 typical processes in internal and external communication.