In a world where technology is advancing faster than ever, the communication and marketing departments are facing a paradigm shift. Artificial intelligence has the potential to transform the way we work. 

According to McKinsey, three out of four business leaders (74%) rank generative artificial intelligence as THE new technology that will most impact their operations in the next 1-2 years. 

At the same time, experts argue that 75% of the value generated using generative AI lies within four areas: customer management, communication, marketing, and sales, as well as software development and research and development (R&D). 

AI will revolutionize the way we communicate by creating tailored content at a speed and scale we have never come close to before. 

AI services are now capable of analyzing language, generating new content based on existing data, assisting with idea generation, analyzing trends and data, optimizing workflows, and even creating visual content. Therefore, generative AI has the potential to significantly streamline the work of communication and marketing, as well as enhance the quality of content, strategies, and analyses. 

Our team of AI and communication experts in Sweden, Denmark, and Norway is ready to help you maximize your organization’s benefit from AI and support you on the journey towards a strategic and value-creating implementation of AI in your daily operations. 

/Henrik Ebbesen 

Nordic Digital Director  

Geelmuyden Kiese