Truth Consulting becomes Paritee’s central analytics unit and will deliver data-driven insights that strengthen the group’s global platform.

Paritee, the fast-growing European advisory and communications group, today announces the acquisition of the British agency Truth Consulting, which specialises in cultural intelligence, strategic insight, AI-supported analysis and human-centred research.

The acquisition strengthens Paritee’s strategic advisory capabilities and the group’s ability to guide clients through rapid social, technological and market changes.

Truth Consulting was founded in 2007 and is headquartered in London. The consultancy has more than 30 employees working for leading international companies across several industries and more than 75 markets globally.

“Truth Consulting has built an outstanding reputation for decoding culture, understanding human behaviour and translating insights into high-impact business and brand strategies. The combination of advanced analysis, qualitative depth and creative intelligence strengthens Paritee’s ability to help clients stay ahead in a world characterised by complexity, disruption and rapidly changing social trends” says Jonas Palmqvist, CEO of Paritee and new Chairman of Truth Consulting.

Strong capabilities across industries
Truth Consulting works across sectors including technology, financial services, entertainment, retail, consumer goods, media, health and industrial companies.

With the agency’s CEO Dr. Matilda Andersson, who joined in 2024 and brought more than 15 years of experience in insight, strategy and agency development in both the UK and international markets, Truth Consulting has expanded with several platforms aimed at creating a more future-oriented business. The new platforms include Truth Futures, a foresight platform that helps organisations future-proof brands and business models, as well as Truth Intelligence, an AI-supported analytics and data offering that complements the consultancy’s qualitative and quantitative foundation.

“Becoming part of Paritee is an exciting next step for Truth. We have always believed that insight should shape critical decisions, not merely validate them. Paritee’s platform enables us to expand our influence, scale our capabilities and collaborate across borders with agencies that share our ambitions, values and belief in strategic insight,” says Matilda Andersson, CEO of Truth Consulting.

Matilda Andersson will continue as CEO and join Truth Consulting’s Board with an ownership stake. Going forward, she will also work closely with Paritee’s incoming Chief Data Officer, who joins in the second quarter of 2026, as part of the group’s investment in advanced data and analytics capabilities.

“Truth adds a strong strategic intelligence capability that strengthens our agencies in Europe and globally and contributes to sharper advice and more qualified campaign strategies. Their ability to combine cultural insight, commercial strategy and AI-driven analysis lifts the entire Paritee platform. We are delighted to welcome Matilda and her strong team to our community,” says Lars Erik Grønntun, Founder & Executive Chairman of Paritee.

Accelerating Paritee’s platform strategy
The acquisition of Truth Consulting further strengthens Paritee’s fast-growing international platform of specialised agencies within strategic communications, public affairs, digital innovation, creative technology, analytics and corporate advisory. The group today has 17 offices in 12 countries and serves transformative industries such as technology and AI, energy and infrastructure, health and life sciences, and financial services. Paritee’s combined agencies now generate global net revenue of more than EUR 75 million.

PRESS CONTACT
Lars Erik Grønntun, Founder & Executive Chairman, Paritee
gronntun@paritee.com | +47 900 36 550

Dr. Matilda Andersson, CEO, Truth Consulting
matilda.andersson@truth.ms | +44 7733 373 159

Jonas Palmqvist, CEO, Paritee
palmqvist@paritee.com | +46 707 24 09 77

ABOUT TRUTH CONSULTING
Truth Consulting is a strategic insights and analytics consultancy working at the intersection of culture and commercial business, driving change through expertise in brand, communications, innovation and strategy. Truth challenges assumptions, breaks conventions and uncovers the deeper insights that make brands resonate in a constantly changing world.

The consultancy consists of a multidisciplinary team of strategists, qualitative and quantitative researchers, cultural analysis specialists, behavioural scientists, trend analysts and specialists in unstructured data and analytics. It works with a broad network of experts, including changemakers and young leaders, in partnership with Ashoka and its global community.

Headquartered in London, Truth Consulting has around 40 employees, works across more than 75 markets and is an MRS-accredited partner.

Read more at: www.truth.ms

ABOUT PARITEE
Paritee is a holding company founded in 2021 by Chairman Lars Erik Grønntun, former Global President of Hill & Knowlton (now Burson). The company is led by an experienced team of agency leaders with deep insight into the European and global communications landscape and is working to create a new model for collaboration between agencies. CEO Jonas Palmqvist, former COO of Weber Shandwick EMEA, leads Paritee, whose mission is to build a new generation of communications platforms – one that invests in and connects leading agencies across key markets while preserving their entrepreneurial spirit. Through this model, the agencies work together to deliver high-value advice and deep professional insight to clients. Paritee operates at the intersection of marketing, communications and strategic advisory and focuses on agencies working within transformative and value-creating sectors such as technology and AI, energy and infrastructure, health and life sciences, and financial services.

Paritee made its first acquisition in 2022 with Geelmuyden Kiese, one of Scandinavia’s largest communications agencies with offices in Oslo, Copenhagen and Stockholm. This was followed by the acquisitions of the global communications agency Brands2Life and DVA Creative Technology Studio in 2023, the German LHLK Group in 2024, and the public affairs agencies Fenton Fitzwilliam, RPP Group and Kruse Larsen in 2025. In addition, Paritee established North Seventy Five, based in Dubai in the United Arab Emirates and focused on the whole Middle East, in which Paritee is a significant co-owner.

Paritee is primarily owned by its founders and management team and has been backed by the private equity fund Explore Equity since 2023. Read more at: www.paritee.com