Through a series of corporate mergers AddSecure has expanded quickly on the European market, and GK has provided a new brand identity, communications strategy and PR for building strong brand awareness.
GK has a long-time working relationship with AddSecure, a leading provider of premium communication solutions with a focus on secure data and critical applications. In 2016, AddSecure had recently been founded as a company after a merger. They were then totally unknown in media, and only recognized by a few B2B security companies.
As a result of the merger there was also internal uncertainty among employees about brand values and messages, as well as the product range and organization of departments.
After thorough analysis, GK developed both an internal and external communications strategy and PR plan with the goal to make AddSecure a well-known and trusted brand in their category. GK also helped AddSecure to re-organize, name and structure their brand-hierarchy and offerings, as well as rewrite the brand & communications platforms, and develop new graphic guidelines for the webpage and all visuals. Today, GK is helping AddSecure with branding, PR, media training, production, crisis-management and much more.
As a result, all employees at AddSecure, relevant journalists, clients and other stakeholders now has a much clearer understanding of AddSecure, as well as of their many vertical offerings and important role in society. Instead of several different offerings and sub-brands, AddSecure now have one, strong brand.
The webpage and all visuals are in line with new brand guidelines and AddSecure is viewed as a true expert and thought-leader within the field of secure critical communications.