Geelmuyden Kiese is appointed as the business development and partnerships agency in Scandinavia for LaLiga, one of the most popular football leagues in the world. Geelmuyden Kiese are to find and develop local, regional and international partnerships with companies and organizations in Scandinavia, that can benefit from working with the top-flight Spanish football competition.  

Geelmuyden Kiese has entered a collaboration with the organization behind Spain’s top football competition, LaLiga. Geelmuyden Kiese is tasked to develop relations with potential local, regional, and global partners in Scandinavia who can see the benefits of partnering with LaLiga.  

LaLiga is one of the most watched leagues in the world. Players like Lionel Messi, Sergio Ramos and Luis Suarez naturally attract substantial viewers worldwide. In Scandinavia, the interest is also drawn by local stars, such as the Danes Martin Braithwaite and Daniel Wass, siding with Barcelona and Valencia. Norwegian Martin Ødegaard with Real Madrid and Swedish Alexander Isak with top-of-table Real Sociedad.   

– Partnering with LaLiga is a very exciting undertaking, that we are really looking forward to develop. We are all proud that LaLiga has chosen us to be their partner – not only in Denmark, but across Scandinavia as well. LaLiga works intensively on increasing awareness of both, the league, and the opportunities for partnerships across the world. We look forward to using our knowledge and network for engaging potential sponsors and to grow new partnership – and PR-collaborations in the region, says Morten Crone Sejersbøl, Director of Sport, Culture and Entertainment at Geelmuyden Kiese and continues: 

– While local sponsoring is a trend for many companies, LaLiga is an opportunity for Scandinavian companies to get national and international exposure across Denmark, Sweden, and Norway. Further, LaLiga also offers the opportunity for companies to make use of a significant platform in export markets such as the Americas, Europe, the Middle East, Africa and large parts of Asia, where LaLiga has a strong position, says Morten Crone Sejersbøl. 

LaLiga through its Global Network Project, is present in 41 countries through 11 offices and 44 delegates, covering 90 countries. In Scandinavia, LaLiga is represented by Gorka Herrero, based in Copenhagen. He welcomes the collaboration, which is the first of its kind by LaLiga in Scandinavia. 

– We do think that Geelmuyden Kiese is the right agency to help LaLiga find the key partners in the Nordic countries. Their expertise in outreach and commercial approach, its strong presence in all Scandinavian territories, as well as their strong skills in communication and PR have been decisive, says Gorka Herrero. 

LaLiga has an annual global audience of 2.7 billion people and 100 million followers on social media. LaLiga has opportunities beyond men’s football including a record-breaking women’s league and esport league. 

About LaLiga 
LaLiga is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. With headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates, covering 90 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander. 

Contact: Morten Crone Sejersbøl, +45 20852345